International Hospitality Management
-10%
portes grátis
International Hospitality Management
Chen, Wei; Clarke, Alan
Taylor & Francis Ltd
06/2007
396
Mole
Inglês
9780750666756
15 a 20 dias
Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context.
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Provides an international perspective on the hospitality and tourism industries and offers an insight into hospitality and tourism management. The book develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context.
1. Welcome: An Introduction to International Hospitality Management 2. Cultures and the Challenges of International Hospitality Management 3. The International Hospitality Industry 4.Exploring the International Environment 5. International Marketing 6. International Hospitality Market Entry 7. Strategic Planning and International Hospitality Enterprises 8. International Human Resources Management: Managing Diversity 9. Entrepreneurship and SMEs in the Global Market 10. Managing Social Responsibility in International Hospitality 11. The Analysis of International Hospitality Management
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
