Destination Brands
-10%
portes grátis
Destination Brands
Managing Place Reputation
Pritchard, Annette; Pride, Roger; Morgan, Nigel
Taylor & Francis Ltd
03/2011
392
Mole
Inglês
9780080969305
15 a 20 dias
730
Descrição não disponível.
Part 1: Destination Branding Concepts 1. Introduction: Tourism Places, Branding and Reputation Management 2. Branding and the Nation 3. Competitive Identity and Brand Management 4. A Place Marketing and Brand Management Perspective Revisited 5. The Theory of Country Brand and Product Images Part 2: Destination Branding Challenges 6. The Integration Challenge 7. The Partnership Challenge 8. The Leadership Challenge 9. The People Challenge 10. The Digital Challenge 11. The Authenticity Challenge 12. The Aesthetics Challenge 13. The Accountability Challenge: Budgeting and Evaluation 14. The Ethical Challenge 15. The Future Challenge: Scenario Planning Part 3: Destination Brand Management Cases 16. Branding, Stakeholders and Integration: Nambia 17. Branding, Nationhood and Identity: Singapore 18. Branding and New Destinations 19. Branding and Small Cities: The USA 20. Branding and Landmark Projects: Hong Kong and Macau 21. Branding and Blogging: Wales 22. Branding and Sports Events: Sydney, Adelaide and Melbourne 23. Branding and Cultural Events: Milan and Expo 2015 24. Branding and Mega-events: London 2012 25. Branding, Risk and Conflict: Northern Ireland
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
place;strategy;marketing;simon;anholt;reputation;organisation;public;diplomacy;management;Nation Branding;Nation Brand Index;Zayed Bin Sultan Al Nahyan;ABU DHABI;Anholt's Nation Brand Index;Destination Brands;Slovenia Brand;Place Branding;Brand Elements;Destination Reputation Management;Natural Beauty;Medical Tourism Destination;Destination Branding Process;DMO;Folklife Festival;Urban Lexicons;Macau Special Administrative Region;Country Brand;Bin Zayed Al Nahyan;Namibian Tourism;Outbound Tour Operators;Destination Image;Place Reputation;Smithsonian Folklife Festival;Destination Brand Management
Part 1: Destination Branding Concepts 1. Introduction: Tourism Places, Branding and Reputation Management 2. Branding and the Nation 3. Competitive Identity and Brand Management 4. A Place Marketing and Brand Management Perspective Revisited 5. The Theory of Country Brand and Product Images Part 2: Destination Branding Challenges 6. The Integration Challenge 7. The Partnership Challenge 8. The Leadership Challenge 9. The People Challenge 10. The Digital Challenge 11. The Authenticity Challenge 12. The Aesthetics Challenge 13. The Accountability Challenge: Budgeting and Evaluation 14. The Ethical Challenge 15. The Future Challenge: Scenario Planning Part 3: Destination Brand Management Cases 16. Branding, Stakeholders and Integration: Nambia 17. Branding, Nationhood and Identity: Singapore 18. Branding and New Destinations 19. Branding and Small Cities: The USA 20. Branding and Landmark Projects: Hong Kong and Macau 21. Branding and Blogging: Wales 22. Branding and Sports Events: Sydney, Adelaide and Melbourne 23. Branding and Cultural Events: Milan and Expo 2015 24. Branding and Mega-events: London 2012 25. Branding, Risk and Conflict: Northern Ireland
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
place;strategy;marketing;simon;anholt;reputation;organisation;public;diplomacy;management;Nation Branding;Nation Brand Index;Zayed Bin Sultan Al Nahyan;ABU DHABI;Anholt's Nation Brand Index;Destination Brands;Slovenia Brand;Place Branding;Brand Elements;Destination Reputation Management;Natural Beauty;Medical Tourism Destination;Destination Branding Process;DMO;Folklife Festival;Urban Lexicons;Macau Special Administrative Region;Country Brand;Bin Zayed Al Nahyan;Namibian Tourism;Outbound Tour Operators;Destination Image;Place Reputation;Smithsonian Folklife Festival;Destination Brand Management
