Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

Altinay, Levent; Chathoth K, Prakash; Okumus, Fevzi

Taylor & Francis Ltd

01/2010

348

Mole

Inglês

9780750665223

686

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Part 1: Introduction to Strategy 1. Introduction to Strategic Management 2. Strategic Management in Hospitality and Tourism Part 2: Strategy Context Chapter 3. The Hospitality and Tourism Industry Context 4. The Organizational Context Part 3: Strategy Content 5. Business Level Strategies 6. Corporate Level Strategies 7. Network Level Strategies Part 4: Strategy Process 8. Strategic Planning or Strategic Thinking 9. Strategy Formation 10. Strategy Implementation and Change Part 5: Synthesis 11. Relating Content, Process and Context
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business ethics; business strategy; CSR; consumer power; corporate social responsibility; crisis management; decision making; experience economy; finance; globalisation; hospitality; innovation; leadership; restaurant; service quality; strategic management; tourism; tourism industry; H&T organization's external environment; H&T organization's internal environment; hospitality and tourism industry; strategic thinking