Heritage Marketing

Heritage Marketing

Misiura, Shashi

Taylor & Francis Ltd

11/2005

296

Mole

Inglês

9780750663182

15 a 20 dias

566

Descrição não disponível.
1. Heritage marketing - an introduction 2. Environmental factors 3. Market segmentation and target marketing in the heritage industry 4. The marketing mix and heritage tourism 5. The marketing mix and food and drink heritage 6. Company heritage marketing
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lottery;fund;english;attractions;marketer;site;provider;imperial;war;museum;Scotch Whisky Association;Heritage Marketing;Heritage Attractions;UK Heritage;Case Study;UK Resident;Heritage Marketer;Scotch Whisky;Heritage Tourism;AIDA Principle;Birdcage Walk;Heritage Brand;Royal Worcester;Stroud District Council;AIDA;English Heritage;Heritage Lottery Fund;Heritage Venues;Warwick Castle;Corporate Heritage;Hidden Ireland;DTZ Pieda Consult;Independent Schools;UK Multiple;Tussauds Group