Team Sports Marketing

Team Sports Marketing

Wakeland, Kirk

Taylor & Francis Ltd

12/2006

288

Mole

Inglês

9780750679794

15 a 20 dias

530

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1. What Is Team Sports Marketing 2. Sell an Identity 3.Precision Marketing 4. Research Your Fans 5. Build the Season Ticket Base 6. Build Value; Build it and They Will Come 7. Create Sponsorship Partners 8. Create Sponsorship Value 9. Move Merchandise 10. Create Technological Advantages 12. Build Community
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season;ticket;holders;sporting;event;organizations;major;league;baseball;houston;Leisure Service Settings;Sports Properties;Season Ticket;MSN Search;National Basketball Association;Fu Ll;Season Ticket Holders;Crawler Based Search Engines;Sponsorship Package;Minor League Teams;Impulse Purchases;Houston Texans;Switching Costs;Team Merchandise;Brand Equity;Frequent Shopper Cards;Merchandise Displays;Sporting Goods Store;Pace;Sports Marketer;Sports Marketing;Marriott Vacation Club;Season Ticket Sales;Major Tv Network;Special Treatment Benefits