Relationship Marketing

Relationship Marketing

Creating Stakeholder Value

Ballantyne, David; Christopher, Martin; Payne, Adrian

Taylor & Francis Ltd

10/2002

264

Mole

Inglês

9780750648394

15 a 20 dias

416

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Creating value for the customer; Creating value for the organization; Building market relationships: the six markets model; Managing relationships in networks; Relationship marketing: integrating quality, customer service and marketing; Developing and implementing a relationship strategy.
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managing;stakeholder;relationships;strategies;referral;domains;customer;retention;supply;chain;Relationship Marketing;Large UK Organisation;Pe Rc;Customer Profitability;Market Domains;Referral Market;Key Account Management;Business Processes;Relationship Marketing Strategy;Internal Marketing;Delivery Sequence;Customer Retention;Relationship Management Chain;Customer Acquisition;Relationship Marketing Ladder;Recruitment Market;Service Support Systems;Influence Markets;Customer Profitability Analysis;Specific DMU;Delivery Systems;Customer Segments;Alliance Markets;Expanded Marketing Mix;Improving Customer Retention