Sponsorship: For a Return on Investment
-10%
portes grátis
Sponsorship: For a Return on Investment
For a Return on Investment
Masterman, Guy
Taylor & Francis Ltd
07/2007
280
Dura
Inglês
9780750686402
15 a 20 dias
544
Descrição não disponível.
Introduction; Section One: Sponsorship Explained; Chapter 1: The Emergence of Sponsorship; Chapter 2: Sponsorship Defined; Chapter 3: Sponsorship: An integrated communications tool; Section Two: Rights; Chapter 4: Sponsorship Rights; Chapter 5: Endorsement; Chapter 6: The Media and Sponsorship; Chapter 7: Recruiting Sponsors and Developing Sponsorship Programmes; Chapter 8: Selling Sponsorship; Section Three: Successful Sponsorship; Chapter 9: Strategic Management and Integration; Chapter 10: Rights Exploitation; Chapter 11: Evaluation; Chapter 12: Sponsorship Aware!
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
rights;fit;ambush;marketing;programmes;successful;relationship;event;target;audience;UEFA Euro;NASCAR Fan;Ivory Coast;Sponsorship Fit;Advertising Research;Performance Research Europe;Sponsorship Rights;Sponsorship Solution;Sports Marketing Surveys;Sponsorship Proposal;Integrated Communications Tool;Broadcast Sponsorship;Global Sport Sponsorship;Sponsorship Programme;Successful Sponsorship;Potential Sponsor;Commercial Messages;Sport Marketing Quarterly;IOC;Sponsorship Objectives;Integrated Marketing Communications;ATP Tour;Sponsorship Evaluation;Bridgend County Borough Council;Ambush Tactics
Introduction; Section One: Sponsorship Explained; Chapter 1: The Emergence of Sponsorship; Chapter 2: Sponsorship Defined; Chapter 3: Sponsorship: An integrated communications tool; Section Two: Rights; Chapter 4: Sponsorship Rights; Chapter 5: Endorsement; Chapter 6: The Media and Sponsorship; Chapter 7: Recruiting Sponsors and Developing Sponsorship Programmes; Chapter 8: Selling Sponsorship; Section Three: Successful Sponsorship; Chapter 9: Strategic Management and Integration; Chapter 10: Rights Exploitation; Chapter 11: Evaluation; Chapter 12: Sponsorship Aware!
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
rights;fit;ambush;marketing;programmes;successful;relationship;event;target;audience;UEFA Euro;NASCAR Fan;Ivory Coast;Sponsorship Fit;Advertising Research;Performance Research Europe;Sponsorship Rights;Sponsorship Solution;Sports Marketing Surveys;Sponsorship Proposal;Integrated Communications Tool;Broadcast Sponsorship;Global Sport Sponsorship;Sponsorship Programme;Successful Sponsorship;Potential Sponsor;Commercial Messages;Sport Marketing Quarterly;IOC;Sponsorship Objectives;Integrated Marketing Communications;ATP Tour;Sponsorship Evaluation;Bridgend County Borough Council;Ambush Tactics
