e-Business - A Jargon-Free Practical Guide

Chapter 1 Introducing the Fourth Channel; Chapter 2 Developing the e-business plan; Chapter 3 The online buying process; Chapter 4 e-Branding - what's in a domain name?; Chapter 5 Customer Loyalty and the Internet; Chapter 6 Developing best practice in e-business strategy; Chapter 7 Best practice e-marketing; Chapter 8 Best practice customer service online; Chapter 9 Online customer relationship management; Chapter 10 Permission and one-to-one marketing; Chapter 11 e-Business case studies;

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• Guias de Internet e serviços on-line
• E-commerce: aspectos de negócios

web;site;success;customer;relationship;management;email;marketing;experience;online;Smart Phones;Online Customer Loyalty;Online Buying Process;UK Brand;Online Privacy Alliance;Distance Selling Directive;Trust UK;RS Component;Business Processes;BBB.;E-business Site;E-business Strategy;ST Om;Html E-mail;WAP Phone;Secure Electronic Transactions;B2B Brand;WAP Site;Hop;Customer Service Strategies;E-business Plan;Capturing Customer Data;E-mail Marketing;Online Customer Service;Online Focus Group